Discussion on operation situation and characteristics of China's switching power supply

(Published:2015/1/19 10:41:20 Views:2963)
The high speed development of information era, brought new challenges for China's electronic information industry, but also provides a new opportunity. Even after the global financial crisis under the impact of the entire industry output value in 2009, still amounted to 106100000000 yuan, to maintain the growth rate of more than 5%.
Electronic power industry is an important part of China electronic information industry, but also has a strong international competitiveness of the industry segments. In 2010 after the national a series of macroeconomic stimulus policies implemented and the global economy tends to be stable, China's electronic information industry quickly regained momentum of development, China power industry is borrowing strength, the size of the output value reached 112700000000 yuan, the growth rate of more than 10%.
Switching power supply is the main categories of products in electronic power supplies, because of its small size, light weight, power density / high conversion efficiency, wide input voltage range, less heat consumption of all the various advantages, demand trend and thanks to the electronic products a short thin, its rapid development, quickly replaced the linear power supply is pervasive in all the field of electronic products the supply of products, the amount of information and domestic industries purchase information we can learn. It is understood that, in 2008 the national switch mode power supply (mainly includes consumer power adapter, switching power supply, industrial communication power supply, PC power supply, the same below) output value reached 85500000000 yuan, in 2009 reached 93100000000 yuan, an increase of 8.8%; in 2010 reached 102700000000 yuan, a growth of 10.3%.
Subdivision by field of application of switching power supply, which occupies the whole industry output share of the first industrial switching power supply, total industry output value in 2010 reached the proportion of 56%, ranking the second place in the consumer power adapter, accounted for 32%, communication switching power supply accounted for 6%, accounting for 3% of PC switching power supply.
Analysis: the characteristics of production and operation of the switching power supply industry
1, the production characteristics
With the structure of electronic products and electronic design are the same, so the power supply requirements are the same, in the design and manufacture, to customer specifications, as the standard design and production.
Switching power supply products are divided into standard and non - standard products, generally speaking, standardized product purchase information displayed in the order: a larger volume, lower margin, competition is intense, and non standardized product order batch is lesser, but gross margin is higher, less competition. Standardized products are mainly used in consumer electronic products, PC power and other fields, and non customized product application and communication power supply, standard of new energy and industrial power and other fields. Standard switching power supply enterprise according to customer orders to organize production, enterprises generally not have inventory. Make to order refers to the receipt of customer orders, modify the design, manufacturing and assembly based on existing product scheme, or re design of research and development, provide the final production of customized products to customers. Enterprises in the receipt of customer orders, according to the specific requirements of the order, designed to meet the special requirements of customers customized products, products from supplier selection in the supply of information, raw material requirements, design process, manufacturing process and the delivery of the finished product and so on are decided by customer orders. Switching power supply product type are many, the general enterprises unable to gain advantage in every segment of the market, in addition to the power adapter and charger of mobile phone of the standardization of products competition lower margin, each enterprise has its main market segments, and actively explore new field, can get better profit margins.
Unlike the mass customization, customization of switching power supply is more small batch customization, in order to better control costs, thereby rapidly to provide customers with customized products with low cost, high quality, put forward a higher request to enterprise R & D, production management and procurement capacity, so enterprises must have the agile product development and design ability and material purchasing ability, specifically for a product design of the traditional rigid production line will also be able to meet the replacement of flexible production line manufacturing diversified and personalized requirements.
2, the profit characteristics
Switch power production enterprises according to the product positioning and different grades, its profit pattern is different. Technical content is low in the low-end products, mostly to take the processing fee is the main source of profits. Many consumer electronic products supporting the production of switching power supply enterprise general standard of low power, low price competition, to give priority to, to scale operation to win, profitability is poor; in the high-end products as high-end electronic products, industrial control equipment supporting, the switching power supply efficiency, accuracy and reliability requirements of the higher requirements, manufacturing enterprises have strong research and development capabilities and superb manufacturing level, high added value products, so the high-end switching power supply enterprise bargaining ability, profit ability is strong.
The strength of the large power supply enterprises basically are beginning to transition from OEM to ODM, providing the research design to processing one-stop service for customers, the enterprise brand has a good reputation in the industry, all obtains the customer approval in product quality and R & D capability, has ability of exterior design inside design and the products.
3, the characteristics of the market
Because the switching power supply industry to customize based, enterprise sales closely integrated with the orders, sales behavior occurred in the manufacturing of products before. At the same time, enterprises also develop standards to promote the products, markets and customers, and actively expand the electronic industry customers, show the company R & D design ability, the scale of production and quality management ability has become an important means of marketing. At present, the switching power supply industry to expand sales channels of the main ways to participate in trade fairs, recommend each other in professional print media and industry website promotion and customer, and have the high quality customer resource is the most direct embodiment of strength of enterprises.